Brilliance Automobile Co., Ltd. appointed Liang Jian general manager of the Zinoro brand, effective on January 1, according to a company news release on January 7.
Shao Bin, former manager of the Zinoro brand, was appointed director of Southeast District at BMW, in charge of BMW’s marketing, sales, aftersales and PR operations in Zhejiang and Anhui provinces.
Liang Jian (left) and Shao Bin
Liang started his automotive career in 2003 and he had worked for a few luxury automobile companies, such as Lambogini and Mercedes-Benz. Liang is experienced in network development, marketing, sales, aftersales service, dealership management, etc.
Zinoro is the independent brand of BMW-Brilliance revealed in April 2013 during the 2013 Shanghai Auto Show.